We're delighted to have supplied the Royal Shakespeare Company in Stratford-upon-Avon with an exclusive greetings card design as part of its new retail range.

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The card illustration is of one of our trademark swans in full flight over the Swan Theatre and is available exclusively in its gift shop in Stratford-upon-Avon and online shop.

 

The Swan Theatre reopened this month having been closed since the start of the pandemic.

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The inspiration behind our range are the magnificent swans that for centuries have graced the River Avon in our hometown of  Stratford-upon-Avon.

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Working with the Royal Shakespeare Company has special significance as Stratford-upon-Avon's most famous son William Shakespeare was described by his friend Ben Jonson as ‘the sweet Swan of Avon’ in a poem featured in the First Folio of the Bard’s works - 2023 marks the 400th anniversary of the publication of what was the first collected edition of Shakespeare's plays.

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River Swan's founder and chief creator Naomi Hands-Smith said: "It's a dream come true to illustrate a greeting card to mark such a special time for the RSC, the rebirth and reopening of its beautiful Swan Theatre. The idea of River Swan of Avon was born walking along the river during the toughest of pandemic times, so this is such a positive and hopeful moment. 

“I hope visitors from far and wide who visit the RSC this year purchase one of my cards as a memento of their trip to the theatre, a memory to keep or even frame.”

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If you're not able to visit Stratford-upon-Avon, you can buy one of these special edition cards via the RSC's website.